Social Media Masterclass

Social Media Masterclass with David Meerman Scott

In the world of marketing, things are getting very social, very quickly. And quite simply, the old rules no longer apply. But you already know that. What Australian marketers are struggling with, is what to do about it – what to tell your clients, your CEO, your colleagues. And you’re not alone.

In this one-day intensive Master Class, David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave, will help you to change all that. Instead of explaining what Social Media is, David specialises in showing Marketing and PR experts exactly how to use it.

When and where?

September 4th, Champions, Federation Square, Melbourne.

Social Media Masterclass with David Meerman Scott...

Social Media Masterclass with David Meerman Scott (Melbourne)

Melbourne, Victoria

Ticket Information
Ticket Type Price Fee Quantity
Institutional Member   more info AU$775.00 AU$0.00 N/A
Phew! There's still a seat left...   more info AU$896.50 AU$0.00 N/A
Event Details

It’s a day designed to inspire you, offering insight, real case studies and provocation.This intensive Masterclass will include content such as:

  • Using news releases, blogs, podcasting, viral marketing and online media to reach consumers
  • Triggering millions of people to share your ideas and stories
  • Transforming your marketing and PR efforts
  • Understanding your buyer personas and stop wasting money
  • Creating value for your marketing strategy
  • Building knowledge and confidence to talk the language of social media with clients and executive
  • Recognising how your existing business models may need to change
  • It’s a day designed to inspire you, offering insight, real life applications and provocation.
  • Registration opens 8.00 am
  • Masterclass begins 8.50am and ends 5.30 pm
  • Cocktail party 5.30 - 7.30pm

 

For more information about the event, please visit the Masterclass event blog.

The Masterclass event is also being held in Sydney on September 2nd.

Who should attend?

What the experts say about David Meerman Scott

"Most professional marketers - and the groups in which they work - are on the edge of becoming obselete, so they'd better learn how marketing is really going to work in the future.

BNET

"When I first arrived at Ford Motor Company, there was one marketer that I knew we had to have speak to us - David Meerman Scott. His energy, his passion, and his creative storytelling combine to form a truly influential and powerful message that traditional communications and marketing staffs need to hear."

Scott Monty, Digital & Multimedia Communications Manager
Ford Motor Company

"David Meerman Scott delivered the keynote at the MarketingProfs business-to-business forum. His presentation about viral marketing was upbeat, exciting and motivational. The 350 people who attended left David's session energized and enthusiastic about implementing his ideas."

Roy Young, President
MarketingProfs

About David Meerman Scott

David Meerman Scott is a marketing strategist, entrepreneur, keynote speaker, seminar leader, and the author of the number-one best-selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly, which is being published in 22 languages and the new hit book World Wide Rave.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.

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